Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, making use of pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more accurate information and a much more total image of customer trips throughout networks.
On top of that, this sort of tracking allows companies to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's additionally a whole lot much less at risk to fraudulence, as it's harder for deceitful actors to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring permits services to gather and enhance information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can help marketing experts make even more educated advertising decisions.
Conventional pixel tracking depends on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and supply precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise enables companies to track conversions that take place beyond the site, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reputable for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side tracking makes it possible for services to manipulate data hauls before it gets to 3rd party endpoints, enhancing security and personal privacy. This is especially important as various browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your site.
In addition, server-side monitoring enables you to catch user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your web site's server what events to record. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that utilizes a small item of code on your page to gather information from individuals.
4. Less complicated to execute
Server-side tracking is an information collection process that takes place on the site's very own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy lead scoring automation is that it decreases the scope of information monitoring and gives companies more control over transmission, making it typically extra dependable. Because of this, it's less prone to information obstacles caused by points like a broken link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise stays clear of the monitoring limitations imposed by web browsers and ad blockers.